But now it is a huge business success.
Ironically, there were always some BMW executives who thought Mini was the only part of Rover that made any sense for BMW. "What some people knew at the time, but not everyone, was that Mini was really the brand in that deal that always made the most sense as a compliment to BMW's core business of designing and engineering sporty, fun-to-drive vehicles," said Kay Segler, MINI's global brand manager. "MINI was always the business that was the best fit for BMW."
The new MINI is celebrating its tenth anniversary selling cars in the U.S. Last year, it sold more than 57,000 vehicles here and more than 285,000 worldwide.
Starting with the revival of the MINI Cooper in 2002, MINI has expanded its lineup with a convertible, a coupe, a roadster, the Clubman and the Countryman. The third design of the flagship MINI Cooper since BMW took it over will debut next year.
Today's MINI is part of a storied tradition around the iconic car. Mini was conceived in the mid 1950s as the vision of designer Alec Issigonis, and introduced by the British Motor Corp. to the public in 1959. In some ways, the car was meant as an answer to the growing popularity of the Volkswagen Beetle--a small, fuel efficient, durable car for the masses that had the advantage of being roomy inside.
Are we overstating Mini's importance and influence? In 1999, it was voted the #2 most influential car of the 20th century just behind the Ford Model T, and ahead of the Beetle, by the Global Automotive Elections Foundation.
Mini has the kind of following that strong, iconic, emotional design creates. We have put together a gallery of Mini through the years, starting in 1959, and going right up to current day. Can you see yourself in one?
June 30 is the last day you can register to win a 2012 MINI Countryman. All you have to do is "like" AOL Autos on Facebook and answer a few questions on the registration form.