Thursday was the most important day in General Motors Co.'s recent history.
The company rolled out its all-new Chevrolet Silverado and GMC Sierra fullsize pickups.
For the past two decades, these two trucks have long been the bread and butter for the Detroit-based carmaker, outselling nearly everything else combined. But the Silverado and Sierra have followed a tougher road this year.
While Ford Motor Co. and Chrysler Group's Ram 1500 continue to draw rave reviews and have seen a spike in sales, GM sales have remained tepid.
Through November, Silverado sales are up .1 percent and Sierra sales are up 4.4 percent, while Ford's F-Series sales are up 11.7 percent and Ram pickup sales are up 20.3 percent.
GM has also said that it has an oversupply problem with its current pickups and will have to carefully monitor those inventories as it prepares to roll out these all new pickups in the late spring next year.
No one is underestimating the importance of these two new trucks, which are part of GM's new six truck strategy – which includes Chevrolet and GMC heavy duty pickups, as well as small pickups that will be shown next year.
Already, Chevrolet and GMC are touting all of the new features on these pickups, which include three new engines, loads of technologies and smart features like LED lighting in the bed and a bumper step that makes climbing into either truck easy.
Click through to check out some of the coolest features that debuted on the Silverado and Sierra.