Does the small or midsize truck make sense anymore?
Long a favorite of small-business tradesmen and young sportsman who like them to haul bicycles, dirt bikes and kayaks, the future of this kind of truck is a tough one to predict while nearly every automaker studies what to do.
Since the mid-1990s, midsize trucks have been declining in popularity for a variety of reasons. As automakers continue to make their larger pickups more and more fuel efficient, a major selling point for smaller trucks has become obsolete. And as consumers have demanded more features in midsize trucks, they are no longer a cheap alternative.
Chrysler has let its Dodge Dakota truck die off, and Ford has let the Ranger pickup disappear from U.S. showrooms, though it still sells it abroad in developing countries. Chrysler plans to try and recapture some buyers--who tend to be tradespeople like carpenters and painters--with a future pickup based on the Jeep Wrangler. And Ford has been trying to get Ranger buyers to trade up to a Ford F150 or its Transit Connect small panel van.
Traditionally, an automaker only keeps about 40% of the previous buyer of a discontinued model, reports the The Detroit News. The paper also reports that a canvassing of shopper sites like AOL Autos, Edmunds.com and from TrueCar.com that Ranger owners are looking at F150 trucks, the new Ford Escape, as well as as the small truck offerings left, like the Nissan Frontier and Toyota Tacoma.
Indeed, those who relish the small and mid-sized truck do have some choices left, and even a few new ones on the way.
Click through to get a glimpse of the current state of midsize trucks and decide for yourself if you think there is still a place for them.