The first Italian Job movie in 1969 featured Minis creating a traffic jam in the streets of Turin to cover up a gold heist. The movie starred Michael Caine, and was filmed without an ending. The movie ended with the getaway bus, full of gold, teetering on a cliff. Michael Caine's character, Charlie, says, "Hang on a minute lads, I've got a great idea." Cut. The end.
The disappointing ending led to a remake of the Italian job, starring Mark Wahlberg and Edward L. Norton, which featured three Minis that were modified to hold a load of gold bars heisted from an armored truck. The cars were chosen because of how small they were. They needed to be driven down sets of steps and through storm-drain tunnels with the heavy load of loot, and finally be driven into rail cars.
Mini did not pay for the placement in the movie, though the cars got such star treatment, it may have seemed that way. What makes it one of the best performances by cars in a movie is the fantastic driving sequences with Wahlberg, Jason Statham and Charize Theron behind the wheels of the Minis.