What Your Car Says About You
Experts' First Thoughts
Bell on Chrysler Sebring Convertible: "I hope it's a rental." Brinley adds, "It's an old person's cars, with only four-percent of its buyers from Gen Y." Bell on the Honda Insight: "They're members of the Prius Alternative Club for Honda lovers." Markwalder on Smart ForTwo: "Experimenters with a sense of humor who would rather sprint away from a light than hold up traffic."
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Are You What You Drive?
Since there have been cars, people have chosen their rides based on what their cars say about them. AOL Autos put a list of cars before automotive industry experts to capture their take on several popular cars. Our panel consisted of Stephanie Brinley, Senior Manager at Auto Pacific; James Bell, Editor and Publisher of IntelliChoice and Jim Markwalder, veteran automotive consultant from Detroit. Rest assured, these experts did not pull any punches.
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Toyota Prius: Green No Matter Its Color
Auto Pacific's Brinley looked through the company's vast data on the Prius. "Buying a Prius shows the world that you love the environment and hate using fuel," said Brinley. "Compared to the overall industry, Prius buyers are more often women, have fewer kids and more often have college educations." Bell adds, "New Prius buyers want to be part of the 'green' club."
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Toyota Prius: Green At All Costs
"Prius drivers like the video-game challenge of continuously trying to best your own fuel economy achievements," said Brinley. Markwalder opines: "There's a good chance that if you come upon a line of slow moving traffic, a Prius driver will be at the front of the line, self-righteously driving under the speed limit on his or her way to save the world." We're just quoting here, folks.
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Chevrolet Corvette: Performer For The Mid-Life Crisis
General Motors
According to Auto Pacific data, the Chevy Corvette "seems to be more often a reward car. Its buyers are older than the industry average, with 88% born before 1946. Only 11% of Corvette owners are in Gen Y or Gen X." Bell adds: "Sadly, the usual stereotype of the Corvette buyer as a 57-year old male deep in a mid-life crisis is proven."
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Chevrolet Corvette: Better Car Than Its Image Suggests
General Motors
Bell sees another side to the Corvette. "It is the absolute greatest performance bargain on the planet," said Bell. "It's an affordable giant-killer." Markwalder adds, "There have been 1.5 million Corvettes produced since 1953, and while plenty of old guys drive them, they are an engineering marvel that will run 180 mph or return 30+ mpg highway fuel economy."
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Toyota Camry: A Major Transportation Appliance
Toyota
"I think the Camry gets a bad rap for being the 'microwave oven' of the car industry," said Bell. "It's boring, reliable, efficient, and common. But to many drivers, these words are exactly all they are looking for, making the Camry their own personal rock star. A Camry in the driveway tells everyone that you know what is important in life, and it's not your car."
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Dodge Challenger: The Transcendent Pony Car
Chrysler
The Challenger looks more like its original than the 2010 Ford Mustang or Chevrolet Camaro. According to Brinley, the Challenger appeals to Baby Boomers who like styling and power. But almost 30 percent of Challenger buyers are Gen X or Gen Y. Surprisingly, this beats out the Prius, a more forward-looking vehicle; only 18-percent of its buyers are Gen X or Y.
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Dodge Challenger: The Transcendent Pony Car
Chrysler
Auto Pacific's data shows that the Dodge Challenger is winning buyers too young to remember the original 1970-74 Challenger. "All ages stop and stare at this car," said Bell. "Especially when it's in Hemi Orange, from old-skool Hot Rodders to the Import Tuner crowd." This wide appeal makes pegging the Challenger owner more challenging.
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Ford F-150: Working Man's Truck
Ford
According to Auto Pacific data, the driver of a Ford F-150 work truck (a plain, regular-cab model), is an employed man. Markwalder confirms with this: "Basic Ford trucks, like the XLT, make a good tool for the guy who works hard for an honest living." Bell adds, "We'll see fewer non-work trucks because using them for commuting has lost its shine."
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Mercedes-Benz R-Class: A Marketing Mystery
Mercedes-Benz
"With 2008 sales of only 7700 vehicles, we don't have enough information about buyers to provide a strong picture of why somebody drives an R-Class," said Brinley. "The more expensive GL-Class and ML-Class SUVs each sold three times as many." Markwalder states, "The R-Class has always been a contradiction, looking like a minivan but not delivering on functionality."
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Mercedes-Benz R-Class: Confused Or Clever?
Mercedes-Benz
Bell quips, "My experience tells me that its few buyers are attracted to its three-pointed star (badge appeal) or the large discounts because the R-Class hasn't sold well." The R-class, a "tweener" that is somewhat minivan, somewhat wagon and somewhat crossover, has few rivals. Only the Ford Flex and the new Toyota Venza seem to come close.
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