When the 1999 Audi TT debuted in the US market, the overall package stopped designers in their tracks. Not only was the exterior fresh and interesting, but the interior shattered all current conventions with its exquisite attention to detail. Interestingly, Jay Mays (currently Ford's group vice president of design and chief creative officer) is credited with the design of the influential Audi TT Concept (1995) that directly foreshadowed the production car.