More recently, Nissan tried to crack the minivan market with the 2004 Quest. It wasn't as radically styled as the GM minivans from the previous decade, but it had a curious interior and an odd slope to the rear hatch. By contrast, Chrysler's idea of radical styling at the time was to further smooth off the corners of its minivans. The Quest never caught on, and Nissan managed to sell fewer than 200,000 over its five-year run. By comparison, Chrysler sold some 205,000 minivans last year, split between its similarly conservative Dodge and Chrysler models. Dividing the volume between two models meant that Toyota could actually claim its Sienna was the best-selling minivan in 2011, with sales of over 111,000. The Grand Caravan came in second, just a few hundred vehicles shy, while the Honda Odyssey took third place, a few units over 107,000.
The new Odyssey might serve as a further cautionary tale for Chrysler's 700C. Completely redesigned for the 2011 model year, Honda broke with the traditional minivan styling that's graced its Odyssey since the late 1990s, opting for a more emotional, visceral look with lots of angles and asymmetry. It went on sale in September 2010, meaning that last year was its first full year of sales. Usually a brand new model is expected to light up the sales charts in its initial year on the market, yet Odyssey sales for 2011 were actually down by 1.4 percent.
While minivans don't have to be boring, it seems they sell better that way.