When pressed for a list of competitors, Nissan officials told us that they expect cross-shops as varied as the Scion tC, Mini Cooper, and Suzuki SX4. We can see some of that, as we tend to think that many of these buyers ask: "What's fun, funky and cheap enough that I can afford it?" Starting at just $18,960, the Juke definitely fits this category, but we can also see people stepping over from box cars like the Kia Soul, along with more traditional economy cars like the Honda Fit and the company's own Versa and Sentra. Nissan says it also expects car-conscious young people who might otherwise consider modding a used BMW 3 Series or Nissan 240SX to consider a Juke, which might be a tougher sell. Then again, it might not. With engaging and cheap coupes like the NX and MX-3 long gone and modern entry-level two-doors almost completely absent from our shores (Hyundai's Veloster isn't here yet and the Honda CR-Z doesn't deliver the goods), segment-crossing mash-ups like the Juke might just be the future of affordable entertainment. Make what you will of the way this Nissan looks, because in our book, that'd be no bad thing.