2008 Toyota Prius

    (48 Reviews)

    $21,500 - $23,770

    2008 Toyota Prius Expert Review:Autoblog

    The following review is for a 2007 Model Year. There may be minor changes to current model you are looking at.

    Click image for high-res gallery of the 2007 Toyota Prius Touring

    Regarding Toyota's poster child for "green" motoring, I had never really been a fan and I'm as guilty as anyone of taking the occasional swipe at the petro-lectro hatch. Hey, it's an easy target. With some followers who see it as a kind of four-wheeled Messiah capable of preventing the sky from falling, it's easy to look at the Prius, roll your eyes, and scoff at the hyperbolic ridiculousness that is "Prius Culture." I had done all these things. Call me a hater. I don't mind. To top things off, I had never even driven a Prius. So I asked Toyota for one, figuring that if I was going to continue being a smartass, I might as well be an informed one.

    All photos Copyright ©2007 Alex Núñez / Weblogs, Inc.

    In case you hadn't guessed already, I'm not someone who loses sleep over global warming (man-made, natural, imaginary or whatever). I haven't seen An Inconvenient Truth, nor do I care who killed the electric car. While there's no shortage of folks who look at the Prius as a quasi-religious socio-political icon, there are plenty more who are happy to cut through all that BS and just appreciate the car for its practical nature and "gee-whiz" appeal. Clean (it's a PZEV), economical motoring in a usable, innovative package is the Prius' basic mission -- a fact that's lost in the din of the hype machine. Its hybrid system is designed for effortless, everyday use by anyone, even if you're more interested in saving a few bucks at the pump than saving the planet. I can relate to the former group, no problem.

    As potential Prius drivers go, I'm probably a good candidate. I have a 60-mile round-trip commute (i.e. 30 each way) that's mostly highway, yet still plays to the Prius' strengths. How so? Well, I don't live in Utopia. I live in Fairfield County, CT, which is home to a lot of fellow commuters. During rush hour, we all get together on I-95 or the Merritt and stare at one another in seemingly endless stop-and-go traffic. The entrance ramps ought to have signs saying, "Abandon all hope, ye who enter here." As miserable as the conditions can be, however, the Prius welcomes them with open arms.

    In fact, it welcomes you with open arms, too. That aerodynamically optimized Easter egg shape won't win many beauty contests (though I did like the Seaside pearl finish), but it hides within it a roomy midsizer that's well-equipped to carry four or five people in comfort. Headroom in both seating rows is ample, and passengers have a good amount of space in which to stretch their legs. In fact, the Prius' 38.6 inches of rear seat legroom is more than you get in the Toyota Camry, Saturn Aura, and Ford Fusion. Staying in the family, the Prius' front seat passengers have a little more legroom than Camry riders, as well. There's also ample room for your stuff in back, with a hidden storage area under the main cargo space beneath the rear hatch. If you need additional room, you can always flip down the rear seats.

    All Prius have push-button start, and my loaded Touring model upped the ante with a fully keyless entry/go system via a smart fob. There's a dock for it in the dash, but you needn't use it. Slide into the driver's seat with the fob in your pocket, put your foot on the brake, and hit the start button. Bang, the car's on. The Prius sparks up in EV mode, and the ICE doesn't necessarily fire up at the same time (though in most cases, I found it did so almost immediately thereafter). The shifter sticks out of the instrument panel and isn't mechanically connected to anything. It's a by-wire setup, so after you've selected your gear with a light tap (reverse is over and up, drive is over and down), the shifter itself (it's more like a joystick, actually) pops back into its "ready" position. When you're done driving, just hit the big "P" button above it to put the car in park.

    In the past, I had peered into many a Prius window wondering how well the visually odd arrangement of instrumentation and controls worked in practice. It's quite straightforward, actually. Instead of a traditional gauge cluster, you're faced with an expanse of plastic that ends in a darkened horizontal strip placed near the base of the windshield. When the car's on, that element lights up and presents you with a digital speedo, transmission indicator, fuel gauge, odometer, and the usual assortment of warning/information lights. The center stack is capped with a color touchscreen LCD display that's the primary interface for a number of controls (phone, climate, nav, etc.), and most importantly, the informational "video game" showing the car's powertrain status. The Bluetooth system had no problem making nice with my Blackberry, and big buttons on the touchscreen make dialing a snap if you need to make a call. The center console is home to the usual accoutrements: a bin and a couple of cupholders. There's additional storage on the passenger side, where you'll find over/under gloveboxes on the dash.

    Overall material quality inside is good. Toyota mixes up the plastic textures and colors well, and the cloth seat upholstery looks fine. I'd be remiss if I didn't mention the steering wheel, which really puts the "multi" in multifunction. Stereo controls are a given, and phone controls are becoming more commonplace, but Toyota goes a step further, adding navigation and climate controls, the latter of which allow you to change the fan speed and activate the defroster and rear defogger without taking your hands off the wheel. it's a nice touch that spares you the act of going into the touchscreen system.

    As for the experience behind the wheel, it's pretty vanilla. It's good vanilla, to be sure, but vanilla nonetheless. The car is extremely quiet -- virtually silent in EV mode and still admirably muted when the 1.5L adds itself to the mix. You need to really romp on the gas to make the combustion engine intrusive-sounding. The "sport tuned suspension" that's part of the car's Touring package soaks up bumps fine, and the Prius is nimble as it trundles around town. Expansion joints and other pronounced road imperfections didn't result in any squirrelly behavior -- something I've experienced in other cars fitted with low-rolling-resistance tires. Acceleration is good when you consider that the engine and Hybrid Synergy Drive's electric motor combine for the equivalent of a modest 110 hp according to Toyota. When the two work in concert, there's ample torque to be had. The 50 Kw electric motor delivers 295 lb-ft from zero to 1200 RPM, supplementing the 1.5L's peak output of 82 lb-ft at 4200 RPM.. Highway merging isn't a problem at all, and in most cases, you'll find yourself resisting the urge to bomb about, anyway. The reason for this -- and to me, it's the most impressive thing about the Prius -- is the car's innate ability to encourage economical driving.

    This is largely due to the aforementioned "video game" screen (formally called the Energy Monitor) that gives occupants a graphical representation of which elements of the drivetrain are doing what, as well as showing the battery's state of charge. After spending a short time driving, you can pretty much figure out what's happening under the car's skin by how it feels (it's pretty obvious when the engine is off, and you get a sense for the regenerative braking, too), but the Energy Monitor confirms your thoughts with a quick glance. I soon found myself using the Consumption screen instead. It displays your current fuel economy, overall average fuel economy and a bar graph representation of fuel economy and recharging activity in 5-minute increments. This made it easy to see how consistently good (or bad) I was doing with regard to my fuel consumption, and was far more useful than the Energy Monitor, which is cool for a few minutes and impresses newbie passengers but quickly gets old.

    Around-town driving is great and all, and open highway driving is very predictable (i.e. you're pretty much using the ICE once you're at speed), but what ultimately converted me to the "pro-Prius" camp for good was how excellent it is in stop-and-go traffic. As long as the battery has juice, the car stubbornly refuses to fire its gasoline engine while it crawls along. Eventually, the Prius will have to fire up the ICE if/when the battery's charge drops too low. When this happens, you almost sigh in disappointment, because it's going to cut into the "high score" you've been working on the last few days in the "game." Then you sit there, realizing you're kinda bummed out because of what will, in the long run, be an inconsequential dip in your average fuel economy. This is the epiphany. This is when you know you truly enjoy driving the Prius, a car you may have reflexively disliked before. After a week with it, I averaged a solid 44 miles per gallon over 285 miles. I could have done better, too, but I admit that despite my heightened sense of awareness regarding gas mileage, I would still stomp on the accelerator now and then.

    I took no long road trips, so I can't tell you how it does in that respect. As a daily driver, it's very good, and as a commuter, particularly in congested areas, it's flat-out excellent. At a tick over $28,393, my tester was not particularly cheap for an economy car. But don't think of it in those terms. The Prius Touring is a roomy, feature-laden midsize car that happens to also get excellent fuel economy. Feel free to rant about the supposed cost disadvantages of the Prius; how the so-called hybrid penalty isn't worth it, and so forth. You're missing the point. The Prius is like any other car in that if you like it enough and feel you'll be happy with it, you're going to be OK with spending the money required to put it in your garage. As for all the "Prius Culture" baggage that follows the car everywhere, that you can keep.

    It's neither the prettiest ride nor is it the fastest or most dynamic, but it's got geek appeal, is comfortable and is engaging to drive in its unique way. Hate on it all you want, but know this: Prius does its thing exceedingly well. Every night, I tell my daughter to try something new at dinnertime. The common reply is almost always, "No, Daddy. I don't like it." This generates an automatic "But you never even tried it before!" from me. When it came to the Prius, I was as stubbornly opposed to the idea of it being worthwhile as my daughter is to new foods. So I walked the walk that goes with the talk I constantly give her. I tried the Prius, and I'll be damned. I really liked it. So says a hater, through a mouthful of crow.

    All photos Copyright ©2007 Alex Núñez / Weblogs, Inc.

    Easy on the environment.


    The Toyota Prius is an impressive technological feat. It offers much better fuel economy than conventional cars and radically less environmental impact. We wouldn't have expected the pairing a small gas engine with a battery-powered motor to create a social phenomenon, but that's what the Prius has done, and it continues to be in demand. 

    The Prius is the best-selling gas-electric hybrid in the United States and in the world. Toyota sold just 5,600 in 2001, but annual sales expanded to 54,000 in 2004 and 108,000 in 2005. Sales for the first quarter of 2008 were up from the same period in 2007. 

    Introduced as a 2001 model, the Prius was redesigned for 2004 and updated for 2006. The 2008 Prius gets some new options, notably leather upholstery and a leather-wrapped steering wheel. 

    We find the Prius to be a comfortable car that's easy to like and live with. It's roomy, with adult-size back seats and lots of cargo space. It's pleasant to look at, with sleek, futuristic styling, easy to spot in a parking lot. In short, we like the Prius. 

    The EPA ratings for the 2008 Prius are 48 mpg City, 45 mpg Highway, and we're guessing everyday fuel economy for most owners should fall somewhere between 40 and 50 mpg. The test procedure used until recently by the Federal Environmental Protection Agency exaggerated the fuel efficiency of all hybrids, but the EPA has revised its test procedures to more closely simulate modern driving habits. 

    While the Prius excels at fuel economy, its performance in terms of emissions is even better. Prius is certified as an Advanced Technology Partial Zero Emissions Vehicle (AT-PZEV); meaning that it meets the Super Ultra Low Emissions Vehicle (SULEV) exhaust standard; plus a zero evaporative emissions standard, a 150,000-mile durability demonstration, and an extended emissions system warranty. That makes the Prius an excellent choice for buyers who want to reduce air pollution and America's dependence on oil. The Prius isn't cheap, but it costs less than a lot of other vehicles that are commonly promoted as family transportation. 

    It's important to understand that the Prius is not an electric car. You never plug it in. And there's no worry about driving beyond the range of the battery. A small, highly efficient four-cylinder gasoline engine charges the battery as you drive. No special knowledge is needed to drive the Prius. It works just like a regular car: You get in, you twist the key, you put the lever in Drive and you go. When it gets low on gas, you fill it up. 


    The Toyota Prius is available in base ($22,475) and Touring Edition ($23,370) trim. A wide range of option packages allow for additional personalization. 

    Standard features include fabric upholstery; electric air conditioning with a micron filter; power windows, door locks and heated outside mirrors; remote keyless entry; cruise control; a tilting steering wheel with redundant climate and audio controls; intermittent front and rear wipers; a six-speaker AM/FM/CD stereo; and P185/65 all-season tires on 15-inch aluminum wheels. 

    The Touring Edition rides on a more tautly tuned suspension and P195/55R16 wheels and tires. Visually, it's distinguished by HID headlamps with integrated fog lamps, and a larger rear spoiler. 

    Options are bundled into packages, with each succeedingly numbered package building on the contents of the previous packages. Package 1 comes standard. Package 2 ($575) includes vehicle stability control (VSC), a reversing camera to help you see what's behind you, Smart Key access, and MP3 capability for the stereo. Package 3 ($2,105) adds a premium nine-speaker JBL stereo with CD changer and Bluetooth; and Homelink. Package 4 ($2,580) adds HID headlamps with foglamps and a security alarm. Package 5 ($3,280) adds navigation. Package 6 ($4,550) tops it all off with leather seats and a leather-wrapped steering wheel. 

    Safety equipment that comes standard includes antilock brakes (ABS), Electronic Brake-force Distribution (EBD), Brake Assist, and traction control. Standard passive safety features include advanced multi-stage, dual front airbags; side-curtain airbags designed to offer head protection for front and rear passengers; seat-mounted side-impact airbags for torso protection for driver and front-seat passenger; three-point seatbelts and head restraints at all five seating positions; and rear seat head restraints that are adjustable. A tire pressure monitoring system comes standard. 


    The Toyota Prius is beautiful in its simplicity, with graceful, fluid lines that make it look futuristic. 

    The pinched-down nose is helpful for knifing through the air with little resistance. The quarter panels and doors are sleek and clean. The sole character line is a tasteful indentation in the lower region of the doors, visually connecting the creases marking the lower limits of the working area of the front and rear bumpers. 

    The side view makes clear its devotion to aerodynamics. A steeply raked windshield carries the hood's acute angle rearward. An even more steeply raked backlight (rear windscreen) ends in a high spoiler that trips the air stream as it leaves the car, maximizing the aero advantage of the car's almost-vertical back end. Sleek rear quarter windows do more to visually enhance the aerodynamic look than they do for outward visibility. 

    The 106-inch wheelbase contributes to a stable ride and interior room. But the Prius looks under-tired, almost as if the tires were left out when the rest of the car was made larger. The narrow tires help fuel ecnomy, but they clash visually with our current sense of proportion. 

    The headlights are compound units that house the running lights, side marker lights, turn indicators and, when ordered, fog lights. Vertically stacked compound taillights wear modish clear lenses and bookend the lower section of the liftgate. Integrated into the liftgate, and running its width beneath the rear spoiler, is a strip of glass adding critical rearward visibility for the driver. 


    The Prius is surprisingly roomy inside. Passenger volume measures 96.2 cubic feet, which puts it into midsize sedan territory. In fact, the EPA classifies it as a midsize car. And indeed, the back seat offers generous leg room. But it feels more like a big compact to us. While classified as a five-passenger car, we find it more suitable for four. 

    Cargo space with the standard 60/40 folding rear seat in place is 14.4 cubic feet, comparable to that of a midsize sedan. The hatchback design makes its cargo area flexible. 

    The seats are comfortable for commutes and short weekend trips. Their forte is not the multi-hour, multi-state drive. The cloth upholstery looks durable and is grippy, compensating somewhat for the minimalist bottom and back side bolsters. Head restraints are adjustable in all five seating positions. The interior finish is up to Toyota standards, with pleasingly close tolerances between body panels and interior plastic pieces, and plastics that look and feel better than the word plastic connotes. 

    The speedometer, fuel gauge, trip meter, and transmission selection indicator are tucked into a long, flat, eyebrow-like opening draped across and centered on the top of the dash where it meets the windshield. The primary gauges are located in the left half of the opening, but are closer to the centerline of the car than to the driver. 

    Climate controls are managed via an LCD screen at the top of the center stack. This panel also displays user preferences and maintenance needs. Most entertaining, however, is that it allows tracking of the power and recharging flows, monitoring battery and gasoline usage. And it serves as the focal point for the optional navigation system. 

    Directly beneath the screen is the control head for the sound system. Toyota deserves high praise for keeping the stereo's most-used functions outside of the onboard computer's labyrinth and, equally important, for giving it buttons and knobs that are easy to see, read and use. The base AM/FM/CD six-speaker sound system is quite capable. We'd have been better able to enjoy the premium JBL system to its fullest if there had been a bit more sound deadening in the floorpan and doors, but sound deadening adds weight, the enemy of fuel economy. 

    Remote switches for the audio, climate and cruise controls are conveniently mounted on the steering wheel. There are two standard accessory power outlets. Dome lights grace the headliner, front and rear. Both sun visors have illuminated vanity mirrors. These may seem small matters, but they distinguish between value and cheap. 

    A tall glasshouse yields exemplary outward visibility. But as is the case with many of the latest aerodynamic designs, the driver can't see the front of the car or the hood without leaning forward. 

    Storage spaces are abundant and flexible. The glove box is a two-parter, with an upper and lower bin opening like a clamshell. The upper glove box is good for long, narrow items, like gloves. The lower compartment holds bulkier items. The front part of the center console opens up, also clamshell-like, into two cup holders. Door-mounted map pockets, expandable magazine holders stitched into the back of the front seat backs, and an unexpected, semi-secluded bin below the stereo offer additional storage. 

    Two cup holders pop out of the rear of the console for back-seat riders. An armrest folds down out of the rear seat back. The rear seats are split 60/40, each part of which folds to yield an almost-flat floor, without having to remove the head restraints. There are hidden spaces beneath the cargo floor, both below and on top of the mini-spare. 

    Gas pressurized struts ease opening and closing the hatchback. Doors close with a solid, if not truly impressive clunk; then again, weight savings have to come from somewhere. 

    Driving Impression

    Most people who buy hybrid-powered cars aren't looking for something that's fun to drive as much as something they can drive with a clear conscience. The Toyota Prius is certainly the latter, but it won't bore its driver, either. 

    Standing on the accelerator produces a pleasant surprise. The Prius launches without hesitation thanks to the electric motor's 295 pound-feet of torque from almost a dead standstill. Merging and overtaking at freeways speeds are accomplished with little fuss. Those wishing to experience the car's outer limits, however, should expect more leisurely progress to a top speed of around 100 miles per hour. Speeding calls for horsepower, and as the Prius approaches its maximum velocity, it relies increasingly on its small gasoline engine for motivation. Toyota says the Prius can accelerate from 0-60 mph in about 10 seconds, anemic by modern expectations, but then we've come to expect a lot. As recently as the mid-1950s, legends like the Chrysler 300 and Buick Century didn't reach 60 mph much quicker than that. 

    Prius gets its power from a gasoline engine supplemented by an electric motor. In a bit of hyperbole, Toyota calls the combination the Hybrid Synergy Drive. Hybrid it is, synergistic it isn't, not by the strictest definition of the word, which would mean that the total power output would be more than the sum of the outputs of the gas and electric motors individually. This is not the case. The Hybrid Synergy Drive does, however, rely on its electric motor more than do most other hybrids, including the first-generation Prius; as a result, Toyota claims the Prius produces about one-tenth as much pollution as the average new car. Toyota seems way out in front of everyone in this technology. To us, Toyota's hybrid system seems more like an electric motor with gasoline engine assist, while Honda's system seems more like a gasoline engine with electric motor assist. 

    By complementing the gasoline engine's horsepower with the electric motor's torque, the Prius makes better use of the energy stored in each gallon of gasoline, while leaving fewer nasty chemical compounds in its wake. The electric motor, which begins cranking out its maximum torque virtually the moment it starts spinning, gets the car moving and helps it accelerate while it's underway. The gasoline engine steps to the fore at more constant speeds, especially during highway driving, where horsepower is more critical for maintaining a car's momentum. 

    The hybrid system improves fuel economy further by turning off the gasoline engine when it's not needed, like when you are waiting at a stop light or even when puttering around town at low speeds. Any time the driver's right foot requests more motivation than the electric motor alone can provide, the gasoline engine fires up and joins in. 

    The transmission is non-traditional, too. The electric motor itself, combined with a planetary gear set, functions much like a continuously variable transmission. This system constantly and automatically selects the most efficient drive ratio to get the car moving and to keep it moving. 

    The Prius also saves fuel and reduces emissions by scavenging energy that most cars waste. Regenerative braking links the brakes to a generator, helping use the car's kinetic energy to recharge the battery whenever the brakes are applied. Along the same lines, the transmission offers a setting that helps recharge the battery when the driver merely lifts off the accelerator and lets the car coast, most beneficially downhill. 

    Previous EPA ratings for the Prius generated controversy. But remember that EPA tests cars on a chassis dynamometer, that is, a set of rollers in the floor, which work against an electric or hydraulic resistance. Wind resistance for the stationary vehicle is estimated. The electric motor plays a bigger role in these laboratory conditions than it does in the real world and, in on. 


    The Toyota Prius sets the standard for environmentally friendly transportation. It delivers extremely good fuel efficiency for a four-seat car with an automatic transmission. EPA numbers peg combined city/highway fuel economy at 46 mpg, which is about what you can expect. Toyota is clearly the leader in hybrid technology. The Prius is an amazing piece of engineering, yet driving one and owning one is not much different from a conventional car. That's impressive. 

    NewCarTestDrive.com correspondent Tom Lankard filed this report from Northern California, with John F. Katz in Harrisburg, Pennsylvania. 

    Model Lineup

    Toyota Prius ($22,475); Touring Edition ($23,370). 

    Assembled In

    Tsutsumi (Toyota City), Japan. 

    Options As Tested

    Package 5 ($3,280) includes VSC electronic stability control, Smart Key entry system, security alarm, reversing camera, Homelink programmable remote opener system, navigation system with steering-wheel controls, JBL AM/FM/6CD/MP3 audio with Bluetooth, fog lamps, HID headlamps. 

    Model Tested

    Toyota Prius ($22,475). 

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