Diego Rodriguez is a gearhead to the core. Trained as an engineer, he works at the design and innovation firm IDEO. He is also a professor at Stanford's d.school, where he …teaches classes about technology, business, and entrepreneurship. His blog metacool has a passionate following among people who spend their lives trying to make a dent in the universe. If he's not tooling around Silicon Valley on a bike, you might spy him at the wheel of his first-generation BMW M Coupe, which represents everything he admires in a great car: distinctive aesthetics executed with gusto.
As the Head of the Porsche Design Department, Michael Mauer is in the envious position of holding the future of a hallowed marque in his hands. He leads the team responsible for the entire Porsche product line, including the new Panamera sedan and the upcoming redesigns of the Cayenne and 911. Before coming to Porsche in 2004, Mauer held key design positions at Mercedes, Smart, and Saab. ...
Continue Reading »When I was a grad student at the alma mater of 30 Rock's Jack Donaghy, I suffered the ignominy of a ride that paled in comparison with those of my classmates. While their parking spots boasted Range Bruiser Nantucketmobiles, a Ford Taurus with dead paint and a broken radio sullied mine. A decade later, I still remember the sour sense of deflation I felt as I hurried from that garage to class, pond ...
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