Adam Morath

Adam Morath

Adam Morath

Multimedia Director, AOL Autos
Executive Producer, TRANSLOGIC

Adam Morath is the creator and Executive Producer of TRANSLOGIC, an award-winning transportation technology video series featured on AOL Autos. Before joining AOL, Adam created original videos and photography ... for Winding Road Magazine, an online publication then run by “the Dean of automotive journalism,” the late David E. Davis, Jr.

Adam graduated Magna Cum Laude from the University of Michigan’s School of Art and Design, and is now seeking his MBA at the University of Michigan's Ross School of Business.

Adam is a native of metro-Detroit, residing in Grosse Pointe Park, Mi., with his wife and their dog. In his downtime, Adam enjoys sailing the Detroit River and rooting for his beloved Red Wings, Tigers and Wolverines. His most prized possession is his vintage Hasselblad medium-format camera.

TRANSLOGIC 140: OnStar Command Center

Published Oct 14th, 2013 By Adam Morath

OnStar Command Center...

Continue Reading »

In Detail: Nissan Leaf Nismo RC

Published Oct 09th, 2013 By Adam Morath

Concept cars are a tried and true method for generating excitement around the future of an automotive brand. In most instances, however, a concept only makes a few appearances on the auto show circuit before being retired, never to be seen (much less dri...

Continue Reading »

Tesla Responds To Model S Fire That Set Internet Ablaze

Published Oct 04th, 2013 By Adam Morath

Earlier this week, a YouTube video surfaced of a Tesla Model S engulfed in flames near a highway exit outside of Kent, Wash. The video, published Tuesday, has received over 2 million views in less than a week, enough to garner a response from Tesla Motor...

Continue Reading »

TRANSLOGIC 139: Nissan Leaf Nismo RC

Published Sep 30th, 2013 By Adam Morath

Nissan Leaf Nismo RC electric race car...

Continue Reading »

Formula E Announces Tentative Schedule For Inaugural Season

Published Sep 27th, 2013 By Adam Morath

The world of open-wheel, Formula One-style racing is set to undergo a major transformation with the introduction of the all-electric FIA Formula E Championship. Governed by the same body that oversees traditional F1 racing, Formula E will bring a legiti...

Continue Reading »

In Detail: Cadillac XTS

Published Sep 23rd, 2013 By Adam Morath

For generations Cadillac has been synonymous with large, American luxury sedans. But in 2012 the unthinkable happened: Cadillac failed to field a single full-sized car. Cadillac's mid-sized CTS lineup had taken center stage, with bigger models like the S...

Continue Reading »

TRANSLOGIC 138: Cadillac XTS

Published Sep 16th, 2013 By Adam Morath

2013 Cadillac XTS...

Continue Reading »

TRANSLOGIC's Guide To The Frankfurt Motor Show 2013

Published Sep 12th, 2013 By Adam Morath

This year's IAA Frankfurt Motor Show featured some surprising new concepts, as well as a pair of long-awaited green performance cars. Given the geography, perhaps it's no surprise that every car to make our guide to the 2013 Frankfurt Motor Show was prod...

Continue Reading »

In Detail: Terrafugia Transition Flying Car

Published Sep 09th, 2013 By Adam Morath

How close does the Terrafugia Transition come to fulfilling the Jetsonian promise of a flying car? To Terrafugia CEO Carl Dietrich's own admission, "we usually think of it more as an airplane that has the added capability of driving." Still, the Transiti...

Continue Reading »

Tesla CEO Elon Musk Plans Cross-Country Trip In Model S Electric Car

Published Sep 05th, 2013 By Adam Morath

Tesla Motors CEO Elon Musk has made it his business to defend the modern electric vehicle as a viable mode of transit. Tesla's sporty Roadster, the company's first car, debunked the myth that electric cars couldn't be fun. Now Musk is seeking to overcome...

Continue Reading »


Published Sep 04th, 2013 By Adam Morath

TRANSLOGIC set to debut on NBCSN this Thursday...

Continue Reading »

TRANSLOGIC 137: Terrafugia Transition Flying Car

Published Sep 02nd, 2013 By Adam Morath

Terrafugia Transition Flying Car...

Continue Reading »

U.S. Still Plans To Distribute Over $15 Billion In Advanced Technology Vehicle Manufacturing Loans

Published Aug 28th, 2013 By Adam Morath

As Department of Energy relaunches loan program, we consider past successes and failures...

Continue Reading »

Korean Researchers Develop Armadillo-T Folding Electric Car

Published Aug 23rd, 2013 By Adam Morath

Have you ever come across the sole remaining parking spot on a busy street, only to discover that your car won't quite fit? Wouldn't it be great if, in that moment, you could shrink your ride by a few feet?...

Continue Reading »

Tesla Model S Safety Claim Raises Concerns At NHTSA

Published Aug 22nd, 2013 By Adam Morath

Tesla's claim that its Model S received a record-breaking safety rating from the National Highway Traffic Safety Administration is raising a few eyebrows, with some critics (including NHTSA) claiming the automaker is bending numbers to make its all-elect...

Continue Reading »

Tesla Model S Sets NHTSA Vehicle Safety Record [UPDATE]

Published Aug 20th, 2013 By Adam Morath

All-electric Model S sedan receives 5-star safety rating...

Continue Reading »

TRANSLOGIC 136: EAA AirVenture

Published Aug 19th, 2013 By Adam Morath

Green aviation concepts at AirVenture air show...

Continue Reading »

Audi's eKurzinfo App Is A Modern, Augmented Reality Owner's Manual

Published Aug 14th, 2013 By Adam Morath

You've invested $30,000 in a new German luxury automobile. It probably wouldn't hurt to learn what all the controls do. But how many of us actually study the owner's manual before operating a new vehicle? It's there when we need it--and about as user-fri...

Continue Reading »

In Detail: CarKnow Car Hacking

Published Aug 12th, 2013 By Adam Morath

To hack, or not to hack? That is the thoroughly 21st-century question on the minds of many electronics consumers today....

Continue Reading »

BMW i8 Prototype Sheds Light On Forthcoming Plug-In Sports Car

Published Aug 07th, 2013 By Adam Morath

BMW's i8 prototype reveals preliminary technical details of production car...

Continue Reading »
Find the latest news stories from the automotive industry including model previews, auto rankings, car care articles, driving laws and other car news.