Adam Morath is the creator and Executive Producer of TRANSLOGIC, an award-winning transportation technology video series featured on AOL Autos. Before joining AOL, Adam created original videos and photography …... for Winding Road Magazine, an online publication then run by “the Dean of automotive journalism,” the late David E. Davis, Jr.
Adam graduated Magna Cum Laude from the University of Michigan’s School of Art and Design, and is now seeking his MBA at the University of Michigan's Ross School of Business.
Adam is a native of metro-Detroit, residing in Grosse Pointe Park, Mi., with his wife and their dog. In his downtime, Adam enjoys sailing the Detroit River and rooting for his beloved Red Wings, Tigers and Wolverines. His most prized possession is his vintage Hasselblad medium-format camera.
Concept cars are a tried and true method for generating excitement around the future of an automotive brand. In most instances, however, a concept only makes a few appearances on the auto show circuit before being retired, never to be seen (much less dri...Continue Reading »
Earlier this week, a YouTube video surfaced of a Tesla Model S engulfed in flames near a highway exit outside of Kent, Wash. The video, published Tuesday, has received over 2 million views in less than a week, enough to garner a response from Tesla Motor...Continue Reading »
The world of open-wheel, Formula One-style racing is set to undergo a major transformation with the introduction of the all-electric FIA Formula E Championship. Governed by the same body that oversees traditional F1 racing, Formula E will bring a legiti...Continue Reading »
For generations Cadillac has been synonymous with large, American luxury sedans. But in 2012 the unthinkable happened: Cadillac failed to field a single full-sized car. Cadillac's mid-sized CTS lineup had taken center stage, with bigger models like the S...Continue Reading »
This year's IAA Frankfurt Motor Show featured some surprising new concepts, as well as a pair of long-awaited green performance cars. Given the geography, perhaps it's no surprise that every car to make our guide to the 2013 Frankfurt Motor Show was prod...Continue Reading »
How close does the Terrafugia Transition come to fulfilling the Jetsonian promise of a flying car? To Terrafugia CEO Carl Dietrich's own admission, "we usually think of it more as an airplane that has the added capability of driving." Still, the Transiti...Continue Reading »
Tesla Motors CEO Elon Musk has made it his business to defend the modern electric vehicle as a viable mode of transit. Tesla's sporty Roadster, the company's first car, debunked the myth that electric cars couldn't be fun. Now Musk is seeking to overcome...Continue Reading »
As Department of Energy relaunches loan program, we consider past successes and failures...Continue Reading »
Have you ever come across the sole remaining parking spot on a busy street, only to discover that your car won't quite fit? Wouldn't it be great if, in that moment, you could shrink your ride by a few feet?...Continue Reading »
Tesla's claim that its Model S received a record-breaking safety rating from the National Highway Traffic Safety Administration is raising a few eyebrows, with some critics (including NHTSA) claiming the automaker is bending numbers to make its all-elect...Continue Reading »
All-electric Model S sedan receives 5-star safety rating...Continue Reading »
You've invested $30,000 in a new German luxury automobile. It probably wouldn't hurt to learn what all the controls do. But how many of us actually study the owner's manual before operating a new vehicle? It's there when we need it--and about as user-fri...Continue Reading »
BMW's i8 prototype reveals preliminary technical details of production car...Continue Reading »