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    Toyota said that it will be fixing the cooling pump in the 2004-2007 Prius hybrid system (Toyota).

    TOKYO (AP) - Toyota is fixing the pump that cools the hybrid system in 650,000 Prius cars - the Japanese automaker's prized green vehicle - but is adamant the repair being carried out worldwide isn't another recall.

    Toyota Motor Corp. spokesman Paul Nolasco said Tuesday the coolant pump in Prius cars for model years 2004 through to 2007 is being replaced because it doesn't work properly.

    But the Japanese automaker is calling the move a "customer satisfaction campaign" because the problem doesn't warrant a recall under regulations where the vehicles have been sold, according to Nolasco.

    Of the Prius cars that need fixing, 390,000 are in North America and 180,000 are in Japan. The problem affects 70,000 Prius vehicles in Europe.

    The problem with the Prius, which is closely associated with Toyota's reputation for innovative technology, is the latest embarrassment for the world's No. 1 automaker, which has recalled more than 11 million vehicles globally since late last year.

    The massive recalls cover a wide range of models for various problems, including faulty gas pedals, floor mats that can trap accelerators, defective braking and stalling engines.

    The popularity of the Prius in Japan had been one bright spot in Toyota's performance, although worries remain that its image in North America has not recovered from the recalls. The hybrid was Japan's best-selling car for the 18th straight month in October, even after green vehicle subsidies ended.

    The Prius switches back and forth between a gasoline engine and an electric motor to deliver better mileage than conventional cars. The latest problem affects the core hybrid system.

    Toyota said there have been no reports of accidents related to the coolant problem, but 300 problems were reported in Japan, and 28 outside of Japan. It was not immediately clear when owners were being notified to bring their cars in for repair.

    Toyota is the only major automaker whose U.S. sales have been sluggish despite a recent onslaught of incentives that have boosted other automakers' results - underlining how its once sterling image continues to be tarnished in that crucial market.

    Toyota faces hundreds of lawsuits in the U.S., many from families of people who died or were injured in accidents related to unintended acceleration suspected of being linked to the quality lapses.

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    1 - 5 of 5 Comments
    governmentmotors Nov 30, 2010 10:17 PM
    Ok Toyota haters, here we go again. Since when does a faulty water pump constitute a recall? It doesn't! But yes, once again Toyota stands behind their products. Just like they always have. 3 liter v6 head gaskets back in the nineties on the 4Runners and trucks. Toyota was replacing engines with over 100,000 miles. Why? Standing behind their products, taking care of the customers. Do you want me to go on? Engine sludge on high mileage engines. repairing and replacing engines with over 180,000 miles. Tacoma frames? Trucks are 12 years old and Toyota is giving customers 1 and 1/2 times retail value for the trucks. 8 and nine year old trucks? replacing frames at no cost to the customer. Toyota has never claimed to be a perfect company, but when there is a problem, the company does the right thing. Did GM take care of the frame issues on the S-10s and Silverados in the nineties. Hey mikeleahan, you probably work for Ford, never owned a Toyota in your life. Where was that piece of crap Fiesta designed and engineered anyway? Not in the good old USA like a Camry my friend. Does Ford or any other manufacturer have a track record of standing behind their products like Toyota. If Ford, GM and Chrysler did, they would still be called the Big Three. But NO, they have spent the last 35 years screwing the American consumer. So yea Mike, it is not a recall. Toyota is taking care of customers like the company always have. For those of you who think Toyota's quality has declined, check out the latest Consumer Reports that came out two weeks ago. TOYOTA ONCE AGAIN,DOMINATED the RELIABILITY ratings! Toyota dominates the JD power and associates 3 year dependability studies. Toyota Dominates the 3,5, and 10 year Consumer Reports dependability studies. Have a nice day Toyota haters cause you ain't seen nothin yet. And Mike, you can leave that Fiesta running by itself on Jefferson Ave in Detroit, nobody will want to steal it anyway.
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    bewstedsrt4 Nov 30, 2010 4:59 PM
    Blah Blah Blah.... Hating on a great car!!!
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    bstogieone Nov 30, 2010 2:29 PM
    Toyotas are the most overrated cars on the road, I would never buy one.
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    raa44 Nov 30, 2010 9:40 AM
    Here we go again, these lying ba**ards say it's not a recall. I am really getting tired of this. Where are all the Yota defenders now? This is a recall, plain and simple. Stop the obfuscation Toyota, you never were as good as you or your fans think. Is AOL Autos going to defend this recall or just stay silent?
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    mikeleahan Nov 30, 2010 8:17 AM
    It's NOT a recall? That's BS! Toyota's quality has gone down the toilet. To make it worse, the company & dealers don't stand behind their products. Just read the complaints on the NHTSA website. We had a 2010 Corolla that would sometimes accelerate when you hit the brake and would steer itself! The dealer said there was nothing wrong with it! Filed complaints with corporate but got zero help. Then they tried to screw us when we wanted to sell it back. We bought a Ford Fiesta. Great car! We love it! Basically the same price but better in every way. Don't buy a Toyota!
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    Please keep your comments relevant to the Toyota Fixing Coolant Pump In Prius Globally article.
    Toyota is fixing the pump that cools the hybrid system in 650,000 Prius cars, but is adamant the repair being carried out worldwide isn't another recall.
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