Chrysler logos

    The Chrysler logos of past, present, and future. (Chrysler).

    by: Reilly Brennan | AOL Autos

    If there's one thing we love more than a success story, it's a comeback. We  need to believe in people who fail, pick themselves up and rise again. Why? Maybe it's because rebirth is a natural part of life. Or maybe because we know we're not averse to failure in our own lives. We need to know that somebody can do it: survive failure and be great once again.

    The car company most in need of a comeback today is Chrysler. Long the dominion of futuristic technology and seductive design, current day Chrysler is somewhere in between a luxury lineup and an everyday car company without the benefits of either one.

    It's painful to watch Chrysler's performance:

    • Few cars sold per dealership

    In March of this year, Chrysler sold less than 20,000 cars across 2332 dealers, or less than nine per dealership. Lexus, which sold about the same number of cars in total, did so with only 228 dealerships. That's ten times as many.

    • People don't care

    When Toyota had to move to incentives in March to bring customers into the showroom, they didn't have to spend much. In fact, research from CNW showed that for every $500 that Toyota spent to achieve a certain level of customer consideration, Chrysler had to spend $3100, or six times as much, to achieve the same levels of consideration.

    What's there to do? Chrysler already announced it would rush to bring new models forward (the 300 sedan, once a hit, is now simply average in light of refreshed products from other manufacturers). A few new commercials debuted in late 2009, positioning the company as a Ralph Lauren of the auto world. Around the same time, they debuted a new logo, but didn't have much in the way of news to back it up.

    We decided to travel back in time to the point at which the company redesigned that logo and, instead of accepting their new winged, Aston Martin-esque brand identity, open up the discussion to some of our favorite designers. What should a new Chrysler represent? What would it look like?

    We contacted three of our favorite design shops and gave them a mission: design a new logo for Chrysler that would be representative of a full rebirth. Their work, seen below (click each to open more images), is fascinating.

    I encourage you to view and comment on the fantastic work done on our behalf by Gavin Potenza (Script & Seal), Aaron Draplin (Draplin Design Co.) and Anna Lian Tes and Nate Luzod (GRID, LLC). We're thankful they took the time to think about Chrysler, what it means to them and how it might be great once more.

    Gavin Potenza | Script & Seal

    When I was first approached with this project, I began to look at various watch companies as inspiration, particularly ones out of Germany. I don’t think watches are too different from cars – they are a work of masterful engineering, and both need a logo that is unique enough to show what brand it is at a tiny size. This is how I wanted to approach the rebrand of Chrysler, much like I would for a watch company. I felt that the incredible craftsmanship of these watches and the way this was communicated through the brand, could really inform my perspective. I looked at companies such as Stowa and Hemess, and what I found was that it wasn’t so much about the identity, as it was just showing off their amazing creations. Their logos were all incredibly minimal yet very iconic. They let the work speak for itself.

    Gavin's Bio:

    Gavin Potenza is a twenty-four year old graphic designer working out of Portland, Oregon. He focuses his efforts on rendering ideas into comprehensible and efficient visual solutions. This can translate to anything such as information graphics, illustrations, record covers, or websites.

    After a partial education at a particular Pacfic Northwest art school, he got a job as Art Director at the motion design firm, Nervo, where he spent his time working on websites for Mercedes and iPhone applications under the direction of Nando Costa. Then, following a brief stint at Bent Image Lab, another motion firm, he began as a freelance designer & illustrator. Since then, he’s had the opportunity to work with a broad range of clients such as GOOD Magazine, Warp Records, AOL, Men’s Health, and Lexus. Additionally to freelancing full-time, Gavin also co-runs the emerging design studio, Script & Seal.

    Looking at the history of the Chrysler brand, they’ve of course been dominated by two very different logos, on one hand we have the Pentastar, and on the other hand we have a generic set of wings. The Pentastar is Chrysler’s most iconic shape, but the problem is that it’s just very dated, bland, and unattractive. The wings feel expensive, heavy and fitting, but where’s the brand differentiation between Chrysler and Bentley, Aston Martin, the Genesis, or Mini? The wings do not consist of a shape that Chrysler can claim ownership of. The Pentastar is that shape that they can own. So my thoughts are that we need to embrace the iconic Pentastar, but let’s simplify it...let’s let the work speak for itself, yet have that shape which people can identify it with.

    The goal is to really keep the essence of what Chrysler is, and their history, but to rid the brand of any negative connotations of the past. We want to create something completely new, but yet the viewer can still identify that with Chrysler. Going too new would probably scare people into thinking they’re desperate. We want to show them they’re still a solid brand with the same history, but reassuring them that what they’re buying is the best option.

    In my rebrand, I’ve created an abstracted star with an interior structure that communicates craft and precision. I’ve taken the essence of the Pentastar, and completely redesigned it to feel more contemporary, dynamic, bold, and simplified. There are four points in this star standing for each of Chrysler’s current four cars, marking the beginning of a new era in Chrysler’s history. In each of the four corners there are outward pointing arrows each expanding the box, signifying the importance of evolving in new directions. It’s boxy yet still very dynamic much like the design of the cars. And most importantly, it’s that same shining Chrysler star. I see my solution as a framework that can translate to many different visual alternatives. It’s versatile. The corporate logo can be colorful, approachable and friendly, but yet the logo on the car can be the outlined version of that logo, stamped or etched into the chrome grill. Even with all of the variations, it is still the same logo, with the same meaning.

    Aaron Draplin | Draplin Design Co.

    Part One:

    I work in the little leagues. When the fellas from AOL Autos first contacted me about a rebranding exercise of this proportion, I couldn’t help but feel completely out of my element, on whatever hypothetical level my head was in. Chrysler is big time, and I don’t really know just how I’d approach a whale like that with my little rod-n-reel. In all honesty, it’s a slick logo. Positives include the overall quality of precision and confidence the thing exudes, and the muscular symmetry. However, I do think the type gets a little buried in the overall boldness of the wings. I like when my products communicate who they are with a loud voice. But hey, that’s just me. Say it loud, and say it proud, Chrsyler!

    Located in the mighty Pacific Northwest, the Draplin Design Co. proudly rolls up its sleeves on a number of projects related to the Print, Identity, Web Development, Illustration and Gocco Muscle categories. We make stuff for Coal Headwear, Union Binding Co., Snowboard Magazine, Richmond Fontaine, Nike, Wired, Timberline, Chunklet, Incase, Giro, Cobra Dogs, Burton Snowboards, Hughes Entertainment, Chuck Prophet, Field Notes and even the Obama Administration, if you can believe that. We pride ourselves on a high level of craftsmanship and quality that keeps us up late into the wet Portland night.
    Our Proud List Of Services: Graphic Design, Illustration, Friendship, Clipping Pathery, Garying, Jokes/Laughter, Campfire Strummin’, Gocco Dynamics, Road Trip Navigation, Trust, Guitar Tuning, Gen’l Conversation, Culture Critique, Color Correcting, Existential Wondering, Bounty Hunting, Heavy Lifting, Advice, A Warm Meal, Simple Ideas and Big Words.

    With that said, the first thing that came to mind for a Chrysler logo redesign wasn’t necessarily taking on the logo. It was getting under the skin of those who call the shots, starting all the way at the top of the heap.

    That’s why, before I go and redesign what shows up on a hood or trunk, I’m gonna go internal, and remind the good people of Chrysler that when times get tough, you should ask yourself, “What Would Lee Do?”

    America needs another Lee Iacocca. We’re tired of fat cat, bloated CEO types with fake smiles and billion dollar bank accounts. We need a hero who can not only rescue a failing car company, but rescue America from itself.

    And I’d roll out a whole campaign for the company, starting all the way at the top, down to last guy on the line. Posters would line the halls, locker rooms and cafeterias.
    The first pin would go Sergio Marchionne, just to remind him who’s shoes he's filling.

    Who’s gonna save Chrysler from itself? Come back Lee. Third time’s a charm?

    Part Two:

    For the second part of my exploration, I wanted to get back to what the old American Motors logo said to a kid like me, growing up in the ‘70’s and ‘80s. It instantly said “America.” No gloss. No sheen. Patriotic, and to the point.

    I’d limit my palette to “stars-n-bars” red, white and blue, with a hit of black. Instead of the logo looking like came from the heavens, I think in these turbulent time, it should look like it came from America.

    The current logo’s wings can mean a lot of things: Aspiration, reaching new heights and lofty ideals, right? But man, when I first saw the new logo the wings said one thing to me: Chrysler’s gonna fly away.

    So here’s my two cents: Snip those wings and bring back the pentagon / pentastar. It’s clean and to the point, and, reminds me of a time of when making good cars helped save the country.

    Or, just make a strong “C” character and own the letter. In America, the letter “C” stands for Chrysler!

    Let’s take ownership of America again. We’re so lucky to live here, and there was a time when those stars and stripes could inspire folks to work a little harder and solve the impossible.

    Anna Lian Tes & Nate Luzod | GRID, LLC

    We took a detailed look at the history of Chrysler logos, and it was difficult to determine whether we should be revolutionary or evolutionary in our approach. One thing we were certain of is that the current mark, the elongated wing with the classic logo compacted into it, wasn’t an idea we wanted to expand upon. It lacks focus and takes us in two opposing directions – distant past and distant future, but absolutely not here and now. It almost leaves us with a sense of confusion.

    A new idea was required but at the same time we wanted to show some tie in with the past – not simply for the sake of being retro – but to show some reverence to a better time for Chrysler. To disregard Chrysler’s history is to ignore the fact that it was once a great American company with a reputation for excellent products. With that said, this is a limited history and we had to be selective about what to hearken back to.

    After considering the Pentastar, we decided that it would be best to retire it. Just our opinion, but at no point in time was this an attractive logo, and it's unfortunate there was a time when this matched Chrysler’s product perfectly. We felt it would be best not to evoke memories of LeBarons in our efforts.

    We considered older script fonts of the 70's models and, though attractive, they seemed inappropriate and irrelevant to Chrysler’s current strategy. We considered the older streamline fonts from the New Yorker but came to the same conclusion.

    Lastly, we considered the classic medallion logo and, despite the fact that it’s roughly 80 years old, we found elements that can apply to Chrysler today.

    GRID, LLC's Bio:

    GRID, LLC is a virtual design shop based out of sunny Los Angeles, California and not-so sunny Detroit, Michigan. Originally conceived as a collaboration between two friends, their goal has always been to stay small, stay happy, to do excellent work for excellent people and to enjoy life in the process.

    Anna Lian Tes designs for Grid. A Jersey native and a graduate of the illustrious School of Visual Arts in New York City, she now resides in Los Angeles with a stray cat and her MacBook Pro. She enjoys exploring LA, accordion music, and cheeseburgers.

    Nate Luzod handles technology and information design for Grid. When not elbow-deep in lines of code, he spends his time exploring distant lands, taking pictures of things, thinking about Battlestar Galactica or training for his next marathon. Sometimes, all at once. He resides in scenic Detroit with his 24” iMac, his wife, and a Wheaten Terrier named Max.

    The wax seal invokes ideas of exclusivity, importance and class. The medallion makes the logo look like an award, giving the product a sense of priority and distinction. All of these are things that Chrysler let slip away and, in its current strategy, is trying to bring back to its lineup.

    Though the classic thunderbolts were actually adaptations of the letter ‘Z’ and merely tribute to an engineer in Chrysler’s history, we thought these could be re-purposed and made relevant to Chrysler today – particularly with respect to their ENVI division and a focus on electric/hybrid vehicles.

    We had our direction. The next problem, then, was taking 1930 design elements and making them appealing in 2010. We studied the evolution of other automotive brands like BMW, Volkswagen, Ford, and realized an obvious trend in simplification. Perhaps there is relationship with decreased attention spans and the need for the user to understand an identity immediately in the midst of dozens of others – these were all considerations in our composition.

    We started with a circle for its perfection and all that it represents, and also because of its contrast to an angular pentagon. Inside the circle, we borrowed the rays from the background of the medallion logo. The pattern and symmetry felt appropriate, nearly luxurious, and reminded us of a rising sun – almost suggesting a brighter day on the horizon.

    Incorporating the Z/bolt was a difficult decision and something that took hours of conversation. We were hesitant because of its similarity to Opel’s logo, but in the end we justified using it because it was part of Chrysler’s identity long before Opel incorporated it, and we wanted it. We attempted using a double-bolt as seen in the original medallion logo, but it looked almost cartoon-like and lacked the seriousness we were attempting to convey. We boiled it down to a single bolt and made it the centerpiece of our identity. It has meaning for the future of the automotive industry, and the edges of the Z protruding from the circle’s perimeter give the design a more aggressive feel. Anna noted that it gives it the quality of a villain’s logo, and we think it may serve Chrysler well.

    We chose a serif typeface to refresh the older qualities of a more successful Chrysler. None of the fonts used since the middle of the century have delivered this, and many seemed almost too futuristic and inappropriate to match anything in their lineup. We strove for something that would look well on the 300C and the PT Cruiser alike, as well as the great concepts that Chrysler has delivered in recent years. Their current fonts seem incongruous with their more successful body designs, and we wanted to fix that.


    Help Us Pick
    Whose design do you like best?

    What's most uplifting about seeing these designs and hearing the designers talk about Chrysler is that it's clear the brand is in need of both focus and big, expansive thinking in order to get out of its slump. This type of opportunity only comes along every so often.

    Of course, brands are more than logos. A logo is merely our brain's shortcut to remember our true feelings about a company or service. Former marketing executive and automotive insider Joe Schulte recently explained to us that there are two words that are critical to the notion of branding: reputation and image.

    "Reputation is much more powerful because it is an 'earned' belief," said Schulte. "[Reputation means] something has performed in a certain way that makes its performance predictable, [which is] the sure sign of a powerful brand. Image is more ephemeral [and] not as performance-based as reputation, driven more by subjective qualitative assessments and other's opinions.

    "The most successful brands have both a reputation and an image. If you have to only have one or the other, go for the reputation."

    Starting today, Chrysler needs both.

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    1 - 20 of 353 Comments
    gjsorce May 10, 2010 4:49 AM
    The original design is cool. But very few people even remember the wing design that it was on the Chrysler cars of the thirties and forties. For most of my life I remember the pin-Star design. It's most reconizable for people that are still living! To one of the other writers. Yes your right! People are going to have to start buy America again. When every a person buy's a foreign car. The final profit nop matter how small or large goes back to that country. The bottom line is buying foreign is not helping America at all. Maybe it'll be you the next time The person that loses his or her job and then can't afford to pay your morgage or food or clothing for your children. Think about it people. Don't be narrow minded on how you spend your money. The quality of American cars is back. and can against any foreign car out there. Just think you could be supporting the country that you live in instead of someones else.
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    sgbvxbsz Apr 23, 2010 11:12 PM
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    mightyb28 Apr 21, 2010 11:46 AM
    These representations are horrible. AOL needs to go to some reputable and creative firms or designers as these logos look like what the freshman at my college would put out their first semester. Horrible and childish. Very little creativity or IMPACT of any of these. Go back to the drawing board.
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    im50bill Apr 20, 2010 5:15 AM
    Sence Hummer is Gone! Why not do a jeep grille with chrysler pinstar on top center above that <Chrysler Jeep America> That name security will bring buyers Back along wth Great warranty and Service Bill used car salesman!
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    thetunerguy Apr 19, 2010 7:25 PM
    I love the comment about Lee Iacocca looking like "Chicken-Man" Sanders. Truth is he owned Yocco's Hot Dogs in Emmaus in Pa. FYI: Best darn dog you will ever eat. I guess his family runs them now. 4 locations and good, good. Now,,,,,I don't excited about the Uncle Lee Iacocca years. Think back gang. My advice is build a transmission that works and "focus". You have a good basic car and an amazing history. I don't want to see anyone fail. It is animportant part of a great history.
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    jfsny14626 Apr 18, 2010 11:52 AM
    I sold Chrysler products they have no more problems then any one else its perception that's been selling the imports . when a American bought import that wasn't helping America it helped japan. they felt a little guilty so if there was a problem with there new car they wouldn't go around talking about it . now on the other hand if one bought an American car and it had problems they couldn't wait to tell everyone. Chrysler was the first automobile manufacture to come out with a 5/50,000 mile warrantee, a 7/70 warrantee 100,000 mile rust free warrantee on the car body. they need to go back to basics practice what they preach for example they use to talk about drag coefficient and front wheel drive and cab foreword design they stopped talking about these features some time ago. they need good leadership. where loosen all of what we use to have in this country we need to turn it around stop com planing about how bad we are to the rest of the world like the guy in the white house now does.GO BACK TO BASICS A friend of Chrysler Some one here was writing about the dodge mini van and he or she was complain about gas mileage I would like to say this about that NO VAN- NO MATTERS WHO'S IT IS GETS GOOD GAS MILAGE.if one wants good gas mileage by a small car. again us Americans just love to bitch and complain. How come the Europeans don't? they buy a lot of Chryslers but I never here them complain. Chrysler van out sell any other in Europe. and the united states. Friend of Chryslers You know I forgot the K-body automobile someone here mentioned it, what a nice little car all the city's bought them for there fleets they where priced right they where front wheel drive. very fuel efficient. Chrysler was a leader in coming out first with there concept cars,they invented electronic ignition, power brakes safety rims and much more. one of there problems they just don't have enough money behind them. there use to be a joke in the car business that GM could make a car out of horse balls and put wheels on and sell it. Remember GM took there 301 eng and converted to a diesel engine that destroyed the diesel market for years. by the way the comings diesel is one of the best in the world. and Chryslers jeeps are the only true 4x4 . The mini van wow ! what a vehicle I can remember when they where first introduced the Ford and GM salesmen didn't know what to do! We sure sold a ton of them, it was a grate family vehicle replaced the station wagon. It would be a shame to see Chrysler go by the way, BUT LOOK WHATS HAPPEN TO AMERICA..... A friend of Cheysler We all need to get behind Chrysler and make them one of Americas best automobile company's , stop buying imports stay with America made car's. As you probably noticed the Korean automobiles are selling in America that will help them not us. China is going to be sending there automobiles here as well. What made this country so rich and powerful ? We use to work together. we didn't monad ground and bitch like we do know ,we would roll up are sleeves and get to work building America. Who would challenge that Lee Iacocca wasn't qualified or have the experience to run Chrysler? No one would. Then my question is how did a man like who's in the white house now get the job? two words that doesn't apply to the man who sets in the highest office in the land ( qualified ,experience ) ! I don't think Americans care's anymore I think they have given up. I hope they are looking foreword to becoming a third world country. A friend of Chryslers I think Chryslers logs are just fine leave a lone. What we need in this country is a good leader we need leader ship not like where getting now someone who constantly bad mouthing America. Someone who will get up and defend America not like what we have now setting in the white house , trying to change are country into a third world government taking over the automobile industry and banking industry on election day we must take back America, this country was built on free enter prize it isn't perfect *********** have been good for are country . vote these progressives out of office we the people don't want to become a socialist country Chrysler introduced the minivan, which was by and large Sperlich's "baby," in the fall of 1983, which led the automobile industry in sales for 25 years[5] Because of the K-cars and minivans, along with the reforms Iacocca implemented, the company turned around quickly and was able to repay the government-backed loans seven years earlier than expected. Throughout the 1980s, Iacocca appeared in a series of commercials for the company's vehicles, using the ad campaign "The pride is back" to denote the turnaround of the corporation, while also telling buyers a phrase that later became his trademark: "If you can find a better car, buy it." Leave the Chrysler logo alone! a few words from the previous CEO of THE CHRYSLER CORP. Lee Iacocca Am I the only guy in this country who's fed up with what's happening? Where the hell is our outrage? We should be screaming bloody murder. We've got a gang of clueless bozos steering our ship of state right over a cliff, we've got corporate gangsters stealing us blind, and we can't even clean up after a hurricane much less build a hybrid car. But instead of getting mad, everyone sits around and nods their heads when the politicians say, "Stay the course." Stay the course? You've got to be kidding. This is America, not the damned Titanic. I'll give you a sound bite: Throw the bums out! BY THE WAY LET ME EDUCATE YOU ABOUT THE SO CALLED GOVNT. BAL OUT WITH CHRYSLER BACK IN THE 1980'S Realizing that the company would go out of business if it did not receive a significant amount of money to turn the company around, Iacocca approached the United States Congress *********** asked for a loan guarantee. While some have said that Congress lent Chrysler the money, the government, in fact, only guaranteed the loans. After receiving this reprieve, Chrysler released the first of the K-Car line, the Dodge Aries and Plymouth Reliant, in 1981. Like the minivan which would come later, these compact automobiles were based on design proposals that Ford had rejected during Iacocca's (and Sperlich's) tenure there. Since they were released in the middle of the major 1980-1982 recession, these small, efficient and inexpensive, front-wheel drive cars sold rapidly. Chrysler introduced the minivan, which was by and large Sperlich's "baby," in the fall of 1983, which led the automobile industry in sales for 25 years[5] Because of the K-cars and minivans, along with the reforms Iacocca implemented, the company turned around quickly and was able to repay the government-backed loans seven years earlier than expected.
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    guynesbeth Apr 18, 2010 3:04 AM
    I think Chrysler and GM are seeking sympathy to sell their cars. They need to focus on quality and good customer service. Ford can do it so can they . I have my story about buying GM and Chrysler.
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    schubley Apr 17, 2010 11:40 PM
    Image for its own sake is stupid, and a losing strategy for selling cars. Your article is, frankly, shallow (and dumber than the readers' comments) because it doesn't recognize that. Sure, high-end ********** makers can sell a small number of overpriced status symbols, but most of us wear Timex and buy cars based on how well they do what we want them to. The car derives its status from how well it meets the owner's needs. The least important part of the car for me would be a redesigned logo. I'd be looking for actual evidence that the car's innards work exceptionally well. But as long as marketing types think I'm gonna be swooned by a logo badge, those people stand between me and a decision to buy that brand of car.
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    cskm289 Apr 17, 2010 6:54 PM
    Grade F "plan," AOL. So shallow. Last time I looked, AOL wasn't tearing up the web biz. Now I know why. And those logo mark "designs" are ridiculous. I hope no one paid those "designers."
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    wnesearch Apr 17, 2010 5:48 PM
    All the logos in the world are not going to help an inferior product. As a former Chrysler owner, I was extremely let down by what I thought was a "class" car. I've always admired the Chrysler designers. They turned out some beauties. Now, if only the production team made the guts of the car to match the sleek designs!!! So, design your potential logos and "rebrand" until hell freezes over......it's not what is going to get Chrysler out of trouble.
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    nauc43 Apr 17, 2010 4:45 PM
    As a former design student, I don't like any of these designs. As a Chrysler owner, I like the current logo and believe Chrysler should keep the 300, minivans, Dodge pickups, Sebring convertible, Jeep CJ and Grand Cherokee, Improve the quality (it is already pretty good) and replace the Carlber/PT Cruiser with something updated-maybe from Italy? They have too many models right now, kill the losers and concentrate on the winners. Nauc
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    tehjessecat Apr 17, 2010 4:18 PM
    I don't like any of these redesigned logos. They're clearly ripoffs and don't fit Chrysler at all! I like the winged logo but the real problem is that it feels tacky on a product which lacks quality. Chrysler really needs to step up their game and produce quality vehicles in addition to all their cheap and unimaginative presentations. Only then will they have a fitting logo.
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    lamarcewmills Apr 17, 2010 4:05 PM
    none of these logos are Chrysler, the first was a logo for the presidents ,the second was Buck Rogers Logo for the thirtys movie with Buster Crab as Buck Rogers and the third one looks like this person has no clue who or what Chrysler is or was .
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    l25rn Apr 17, 2010 3:12 PM
    A "real" Chrysler that can compete side by side with Lincoln and Cadillac. Dodge Power Wagon, not a relabeled Mitsibushi. JEEP as in CJ-5 maybe with a 4 cylinder turbo diesel. They have a serious quality problem to overcome, their engines are bullet proof, but the fit and finish needs attention.
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    izhevsk2010 Apr 17, 2010 2:21 PM
    is it only me that thinks lee iococca logo looks kinda like colonel sanders? NEW PROMO: buy a chrysler and eat fried chicken!
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    veasystreet Apr 17, 2010 2:10 PM
    A new logo? How about a cross with the words "R.I.P." on it?
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    mewwaw Apr 17, 2010 2:10 PM
    Toy, nissan, honda doors all fall off too dont bel that crap america built better bike,cars, steel but know try to buy one.
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    scstude5 Apr 17, 2010 2:09 PM
    Regarding the logos, all 3 are dreadfull. The first would be good for the Winter Olympics but not a car company. The second appears to be a political campaign to bring back Lee Iacocca, he was great for Chrysler but I don't thing he wants to take on the task of saving the company one more time. and the third looks like something out of a Flash Gordon Movie. They all suck. If you are going to reinvent the company you need soemthing new, not a warm over of someones old designs. The top Chrysler winged badge in the header for this article is good. Who designed that one, give them the job.
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    bd55pack18 Apr 17, 2010 2:09 PM
    FYI, we have 5 Jeeps, made by Chrysler, a 90 Cherokee (with 325,000 miles), a 98 Grand Cherokee, (155,000 miles) a 99 Grand Cherokee(190,000 miles) my son's 97 Grand Cherokee (179,000 miles) and my daughter's 99 Grand Cherokee (159,000 miles). All have had minimal maintenance (oil changes, tuneups, etc) and minor repairs throughout their lifetime, except the 90 Cherokee, which has been kept all original except to engine replacements, due to high mileage. I wouldn't buy any other 4 wheel drive SUV's, for any price, and give me a transfer case lever instead of push button 4 wheel drive or all wheel drive, anytime. These things are tanks; they go anywhere, any time. through any weather or any terrain, and only require the right tires, skills and knowledge to know how to drive them and where. Jeep...there's only one!
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    izhevsk2010 Apr 17, 2010 2:06 PM
    you gotta be kidding, right? were these 8 year olds copying spiderman logos? anna and nate have never been to europe or they would recognize their opel emblem. what chrysler needs rather than raw power - why did they even MAKE a ten-cylinder? corvette has always done it on 8. ford trucks, too, had to copy the MAN pleasing raw power in a ten cylinder pickup. chrysler never had what a car company needs to exist A QUALITY PRODUCT. that is where toyota, nissan, honda, etc are killing american automakers. chrysler's engines may be made of good metal and last 100,000s of miles, but the door handle will fall off, the alternator will quit, the starter will die, the electrical system will go to pot and the dash will cave in, in the sun. american automakers almost killed themselves during an orgy of selling BIG, INEFFICIENT, cars and mostly ignoring quality issues that a little research and care would have improved. PROFIT was easy, quick and assured with suburbans(4 tons), excursions (made GM shut up with "the biggest SUV on the planet) and TEN CYLINDER gas drinkers. ram tough dual wheel weekend cowboy toys. and the stupid buying public allowed it. thanks everyone for $4 gas. soon to reappear!
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