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    A 2009 Hummer H2 (GM).

    by: Reilly Brennan | AOL Autos
     
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    Long thought to have a second chance at life after a Chinese company showed interest in purchasing the brand, Hummer is set to wind down and cease to exist after GM announced today that their deal would not move forward. GM originally bought the brand from AM General in 1999 and fleshed out a model lineup that was focused on large, military-inspired SUVs.

    “One year ago, General Motors announced that we were going to divest HUMMER, as part of focusing our efforts on Chevrolet, Buick, GMC and Cadillac going forward. We have since considered a number of possibilities for HUMMER along the way, and we are disappointed that the deal with Tengzhong could not be completed," said John Smith GM vice president of corporate planning and alliances. "GM will now work closely with HUMMER employees, dealers and suppliers to wind down the business in an orderly and responsible manner." 

    Sichuan Tengzhong Heavy Industrial Machines Co., Ltd. was set to purchase the brand after discussions began in earnest last year. In October of 2009, the deal started taking shape, with GM set to continue to build the vehicles at their facilities through 2011 and netting a reported $150 million.

    While many applauded GM for trying to get another brand off its books, Tengzhong wasn't a perfect partner. It never made (or sold) consumer vehicles in the past and the deal had to clear regulatory hurdles in the U.S. and Canada.

    Further, questions remained as to whether Hummer would be a brand worth keeping, GM or not. Certainly its success in the U.S. rode the wave of interest in SUVs, but market shifts pointed to a dismal future to a brand focused on larger vehicles and an image associated with a bigger-is-the-only-way.

    "With only body-on-frame vehicles in their lineup, Hummer indeed faced an uphill battle in meeting increasingly stringent fuel economy and emissions regulations, not to mention the ever-looming specter of higher gas prices," said Chris Paukert, Executive Editor of Autoblog.com. "Rightly or wrongly, Hummer had also been singled out by the media and the public as a poster child of conspicuous consumption, a once-popular movement that fell out of vogue even before the global economic crisis hit.

    "Did the brand have a future? Possibly. Smaller, more efficient vehicles like Hummer HX concept suggested that the marque's attributes could be successfully downsized, and technologies like clean diesel and hybrid powertrains could have mitigated the environmental impact of future models, but developing future generations would be very costly without a larger R&D and manufacturing partner like GM."

    The last few years have not been kind to Hummer or its dealers. Hummer's sales dropped off a cliff in recent years: 2008 saw a 50% drop in sales from 2007. 2009 was even worse: the brand's 153 dealers pushed only 9,046 Hummers out to new customers in the entire year. Last month, the brand sold 265 vehicles in total. That's less than 2 Hummers sold per dealership.

    As of today, GM spokesperson Nick Richards told AOL Autos that 2521 Hummers remained on dealer lots.

    Current and future Hummer owners will have their warranties upheld by GM through their full terms, just as the company did with Oldsmobile, Saturn and Pontiac during their wind-down periods. Hummer owners can contact GM at 1-800-732-5493 or on the web at http://www.hummer.com/hummerjsp/contact/email/index.jsp.


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    1 - 20 of 58 Comments
    MILES2SHOP Dec 26, 2010 3:59 PM
    We have two H2 and we love them. All we own are GM, we have several of their vehicle's and would not own anything else. as far as artfishtales Feb 25,2010 sounds like a comment made by a man with little man syndrome and as for speaking of idiots , he or she should look in the mirror. GM bailed themselves out and you obvious have NO class, or taste. and H2 is too much vehicle for some, usually when people complain about SUV's it is because they can not afford them, so they cut up on them to make it look like they do not like them, in truth, they can not afford them. So they buy cheap crap from china and say they love it. anyone who buys little cars is because that is what they can afford, which is fine I do not have a problem with that, but leave us alone who can afford the big ones . I'm sick of people's commits about my big SUV and about the gas. my commit to them is that I pay the same price a gal as you do. GO GM, I've owned my first one for six years and have not had any problems and my second one i have had for nine months. LOVE THEM, they are very safe vehicles to have on the road.
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    Jamesclaythomas Dec 26, 2010 2:14 PM
    I have liked the looks of the H-3 Hummer since it was introduced. I will drive from 7500 to 15,000 miles per year so gas is not my major consideration. I would appreciate anyone's advice as to where I could get the best deal on a low mileage used one of purchase one of the 2521 remaining new ones. What features would you require and what would you avoid? Any comments both positive or negative would be appreciated. Thank you and have a Happy New Year. JCT from Texas
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    BrenStar81 Dec 26, 2010 10:40 AM
    I agree with tequilla challenge, I too own a Hummer H3 and it is the best vehicle I have ever owned. I live at the coast and we constantly get threats with Hurricanes and I can relax knowing that I can get out if I needed to with my hummer, not only is it high water resistence and can climb over the trees that get knocked down onto road. It gets excellent 15mph. It is a truly ruggade mobile but yet very comfortable on the inside. I use it for my everyday life and I will always drive this particular car from here on out. If you have not tried the hummer you may want to go for a test drive and put it through the hummer obstacle trail nothing beats it, and nothing comes close.
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    WroboBuddy Dec 26, 2010 10:38 AM
    For family safety, shopping, helping move friends and equipment, saving other motorists in snow and icy conditions on the roads, gas mileage (20-24 mpg using Shell or Marathon gas), my H3 has been a great life saver for alot of life's dailey experiences! My family never has to worry about their safety while driving in bad weather, heavy traffic, or everyday errands!
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    mynextdeal Feb 25, 2010 8:35 PM
    I miss my H2
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    wtre428476 Feb 25, 2010 3:34 PM
    If I had a five car garage this truck/car would have a space followed by a porsch with a whale tail, two vetts c5&c6 and a used # 3 car with low miles..LOL
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    artfishtales Feb 25, 2010 3:28 PM
    gm should have killed this piece of junk before it even went into production and everyone involed in its design and approoval should have been fired this is an example of why the American public is paying to bail these idoits out who should really be in jail what a waste all the loss of auto workers jobs for these idots who were making millions in bonus when china dont want you know its junk.
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    artfishtales Feb 25, 2010 3:28 PM
    gm should have killed this piece of junk before it even went into production and everyone involed in its design and approoval should have been fired this is an example of why the American public is paying to bail these idoits out who should really be in jail what a waste all the loss of auto workers jobs for these idots who were making millions in bonus when china dont want you know its junk.
    Report This
    artfishtales Feb 25, 2010 3:28 PM
    gm should have killed this piece of junk before it even went into production and everyone involed in its design and approoval should have been fired this is an example of why the American public is paying to bail these idoits out who should really be in jail what a waste all the loss of auto workers jobs for these idots who were making millions in bonus when china dont want you know its junk.
    Report This
    artfishtales Feb 25, 2010 3:28 PM
    gm should have killed this piece of junk before it even went into production and everyone involed in its design and approoval should have been fired this is an example of why the American public is paying to bail these idoits out who should really be in jail what a waste all the loss of auto workers jobs for these idots who were making millions in bonus when china dont want you know its junk.
    Report This
    huffmans05 Feb 25, 2010 2:53 PM
    Who cares if a guy/gal drives a Hummer ? If they can afford it, so what ? So far as MPG's the way most drive their 'economy nascars' you're losing 30% of potential economy anyway. Slow down, drive with some sense, and their shouldn't be any finger pointing.
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    tequilachallenge Feb 25, 2010 2:47 PM
    My 2006 Hummer h3 witth the 3.5 5 cylinder engine consistantly gets 16-17 mpg in town and 21-23 mpg on the highway. Gas Hog ,Ha! Lets see what you get with your Pick up or mini van. I drive conservatively because I care about the earth. The only people that consider the Hummer as a status symbol are those that don't have one. It's just my car and my work vehicle. We have hurricane's and I want a high water car. When you start saying 10 mpg, don't put all Hummers into HumVee catagory. I am through with GM though. I had saved my money and bought my h3 when GM was preaching buy USA. I paid my hard earned cash up front for this vehicle to be American. Then they tried to sell me out to the Chinese. The h3 is a truly fine automobile though.ride is great,gas mileage is great, 50,000miles and no repairs. tires still look almost new. I use it as a high water car,work truck, shopping car. It is the best thing going for everything I need . I don't have to own 2 or 3 different vehicles.
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    clamatytj Feb 25, 2010 2:31 PM
    I LOVE MY HUMMER~
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    gdc49 Feb 25, 2010 2:01 PM
    From guys I've known, that either drive one or have had one... U might as well buy a mechanic to go along with it. Hummer has more than its share of mechanical issues, as per their experiences. One thing for sure.. U don't buy a Hummer for its gas mileage. No sir. Maybe a battery/engine change out would be appropriate in ' these' days. Then, it would just ' Hummm' on down the street. Besides, Gas isn't going to get any cheaper. trust me. A diesel Hummer would've been a bit better v. gas. Wait till the MidEast Wars are over,( if ever) They'll have plenty of ' Real' Hummers available at the Surplus Auctions.. I suspect. A bit the worse for wear ********* still a Hum-dinger.
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    papachuck63 Feb 25, 2010 2:00 PM
    sleekkat40, what do you drive?
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    kingsover07 Feb 25, 2010 1:42 PM
    By the time the UAW & Washington get done with GM the company will have to out source everything they own to China . what a mess !
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    sleekkat40 Feb 25, 2010 1:25 PM
    i love the H3, i only wish i could afford one. i live in colorado where we sometimes get some really wicked snow storms and it's the hummers that are out there pulling the toyotas and hondas out. there are even some police depts that have a few hummers in their fleets. i have only driven an suv for over 10 years now and all of them have been american made. go ahead all you toyota ************ me and see what damage my suv will do to you, then what my lawyer will do next, SUCKERS!
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    br54999998 Feb 25, 2010 1:02 PM
    I love the Hummer! I think its great looking ! However im poor and cant afford to drive one!
    Report This
    sismail838 Feb 25, 2010 12:19 PM
    I honestly don't care what any of you drive. You like it, you buy ******* your money, do with it what you please. I for one could care less about Hummer folding because i think it a piece of garbage as are all US manufactured vehicles. Its called evolution. The strong survive, the weak die off. Survival of the fittest. Simple as that.
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    thehngrylion Feb 25, 2010 12:11 PM
    I am not wealthy. I am living on retired enlisted man's pay. I also drive a Hummer H2. It isn't for prestige or any other of the inane reasons haters have put forth (maybe they are jealous or just ignorant). I drive my Hummer H2 for the simple reason that I like it. I don't knock others for what they drive. If we all has the same taste it would be a boring world. I bought my Hummer because I lived in a mountinous area with deep heavy snow. I kept it because I enjoyed it and felt it to be safe for my wife and I. She also enjoys driving it. For me, the death of America's most unique car/truck/SUV is deeply sad.
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    Long thought to have a second chance on life after a Chinese company showed interest in purchasing the brand, Hummer is set to wind down.
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